Creating and Implementing a Winning Sales Strategy
This Masterclass is about applying a strategic mind-set to the sales function.
It will help to prioritise segmentations and growth priorities that result in winning sales strategies, and show attendees that selling is a matter of skill and organisation - both of which can be learned and practised so that techniques and effectiveness can be continually improved.
The Masterclass will cover:
- Company goals
- Product offering
- Customer profiling
- Recruitment and training
- Demand generation
- Sales activites
- Marketing activities
- High level pipelines
- Reward and incentivisation
What are the benefits to my business?
This Masterclass will broaden competencies with skills which are transferrable and additional to their existing competency set.
It will provide attendees with increased knowledge and skills to help drive growth and change in the business.
Who is the masterclass for?
This Masterclass is for all growing SMEs within the Sheffield City Region, as long as the below eligibility criteria is met.
Who is leading it?
This Masterclass will be delivered by Stewart McShane of Brook Corporate Developments Ltd.
Stewart is a highly committed and successful business coach with Director-level experience in a variety of sectors, as well as extensive knowledge of private and public sector organisational development and international trade.
He has over 25 years' experience in management consultancy and coaching . He is a very successful coach who has worked with companies in England, we well as overseas. He has coached and trained in the areas of transformational leadership, strategy, project management, sales, marketing and customer service.
An excellent communicator with a high degree of presence, Stewart is charismatic and dynamic with a positive approach which encourages and motivates the managers and leaders who he is supporting.