Marketing Masterclass: Segmenting and Targeting Your Market
Market segmentation gives businesses the ability to define customer needs, target marketing efforts and make better strategic business decisions across all functions. This Masterclass will provide business leaders an understanding of market segmentation, the benefits, limitations and what targeting strategies you can adopt to achieve the highest performance.
This Masterclass will cover:
- Understanding segmentation
- Segmentation methods
- Applying Segmentation and targeting strategies to your business
Who is the masterclass for?
This Masterclass is for all growing SMEs within the Sheffield City Region, as long as the below eligibility criteria is met.
It is particularly relevant for senior business leaders (ie. C-Level, Managing Director, Marketing Director) across any sector who want to grow their business, achieve better ROI and performance on business strategy.