SOCIAL MEDIA MASTERCLASS
8.30am - 9:00am - Arrival, Networking
9:00am - 10:30am - Social Media Workshop
10.30am – 11:00am – Tea/Coffee & Breakfast Break
11:00am - 12:00pm - Social Media Workshop
12.00pm - 12.30 pm – Buffet Lunch
Join social media marketing specialist Rik Courtney of Be More Social as he takes delegates on a journey through the daunting world of social media. Running a growing agency that boasts a national client base, Rik travels up and down the country delivering energetic, no holds barred workshops on social media.
This event is for anyone, member or non-member, who wants to maximise the use of social media platforms for their business needs.
During this fast paced workshop, delegates will come to understand the benefits of the right way to use the platforms Facebook, Twitter, Instagram and LinkedIn, as well as gaining plenty of hints, tips and ideas that can be implemented straight into their business.
FACEBOOK: An informative introduction to the technical aspects that get overlooked and can't be. With real life case study to show a working campaign.
TWITTER: Discussing the lesser known aspects that enable users to take advantage of social listening. Giving real life case study examples.
LINKEDIN: An introduction to LinkedIn. How to present yourself, network in groups, grow your connections and influence.
INSTAGRAM: How to use this social network to ensure you are engaging with a relevant audience in the latest and most effective way.
Paul Smith is the founder of Multi Web Marketing is one of only 57 UK-based HM Government Approved Marketing Consultants. Multi Web Marketing are one of UK's award winning marketing agencies with three of the five awards won having been for 'Best Digital Marketing Agency' in the UK. With a skilled, enthusiastic team of marketing professionals, all our services are 100% focused on generating profitable client results to fuel business growth.
12:30pm – Arrival, Tea/Coffee & Buffet Lunch
1:00pm – Marketing Workshop
2:30pm – Break
2:45pm – Marketing Workshop
4:00pm – Close
- Identify Market Opportunity and align, or otherwise, with Goals
- Identify Competitors & Openings
- Create USPs & or Offers
Communication ‘Which Mediums' Plan
- B2C Plan or B2B Plan?
- Short Plan (S)
- Med Plan (M)
- Long Plan (L)
- Pro-Blogs (SML)
- Video Comms (SML)
- Graphic Posts Vs Content Only (SML)
- Social Comms (SML)
- Pro-LinkedIn (ML)
- Website News Feeds (SML)
GDPR Friendly (SML)
CRM (Communications Management)
- Instant Page 1’s (Short Term/Medium)
- Research & Targeting
- Tracking & Reporting
Which Channels are best?
Facebook Vs Google Ads etc
LinkedIn Business Advertising
Review & Reporting
Goals & Conversions