Doncaster based White Rose Fire Safety gets a Twitter Boost from Theo Paphitis
NEWS  >  Doncaster based White Rose Fire Safety gets a Twitter Boost from Theo Paphitis

Doncaster based White Rose Fire Safety gets a Twitter Boost from Theo Paphitis

Last week, James Farmer owner of White Rose Fire Safety, tweeted Theo about his business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet by Theo to his 500,000 Twitter followers.  The weekly initiative, set up by Theo in 2010, now has 1700 #SBS winners and supports small businesses in the UK.

Business and retail entrepreneur and self-confessed Shopkeeper, Theo re‐tweeted White Rose Fire Safety’s message to his almost 500,000 followers and as a result, they have received more followers and an increase in traffic to their website They are also profiled on the #SBS website ( that is exclusive to all Small Business Sunday winners.

White Rose Fire Safety said,   “July saw us mark our first year in business which has been thoroughly enjoyable, but we are still growing.  It is great to have support from Theo because it’s been tough trying to raise our profile and Theo has recognised our hard work and helped spread the word about what we do to his following, and help us spread the important message of fire safety.

Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK.  My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website and Shop #SBS will also give a valuable profile to the winners chosen and I wish White Rose Fire Safety every success.”

#SBS Winners now also have access to the exclusive members’ selling platform where hundreds of winners are already selling thousands of products, from unique gifts and bespoke furniture to pet toys or jewellery.  It is another opportunity for the #SBS winners to turn tweets into sales.

Anyone looking for a re‐tweet from Theo should tweet him about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are re‐tweeted every Monday at 8 PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.

If you need any advice on fire safety issues for your business or home, please get in touch with James at the following contact details.

White Rose Fire Safety, Doncaster Tel: 0800 180 4132     Email:

For further information about Small Business Sunday please visit