The guide, produced by the council’s Visit Doncaster team, highlights some of the best attractions, hotels, museums and retail offers across the borough.
It comes after a bumper year for tourism in Doncaster, with 2.3m people visiting the borough’s various attractions in 16/17.
The growing number of tourists visiting Doncaster – up by 100,000 on the previous year – has led to a boom in the hospitality industry within the town. Hotel companies including Premier Inn, Travelodge, Park Inn by Radisson and Mercure now each have impressive property portfolios in the borough, and further development is underway with the construction of a new 150-bed Hilton hotel at Doncaster Racecourse.
Independent hoteliers have also enjoyed the upturn in visitor numbers, with success for the Earl of Doncaster, Regent Hotel and the Grand St Leger, as well as the Crown Hotel in Bawtry. Significant investment work also continues at the highly regarded Best Western Mount Pleasant Hotel.
Doncaster’s excellent Cast theatre also had its most successful year to date in 2016/17, with 90,000 visitors snapping up 20% more tickets than in the previous year, while Yorkshire Wildlife Park continues to grow in popularity with people from across the UK.
The new visitor guide produced for 2017 is aimed at increasing these numbers even further, and encouraging people from across the country to discover the huge range of other activities available in Doncaster too.
The Visitor Guide is already available in Doncaster’s Tourist Information Centre, located on the High Street. As well as promoting Doncaster and a range of other destinations, it sells a number of Doncaster and Yorkshire related merchandise and tickets for various visitor attractions and coach tours.
Distribution of the guides will also be assisted by a national agency to ensure that Doncaster’s name is visible alongside the UK’s other most popular tourist destinations.
Director of Regeneration and Environment, Peter Dale, said: “It’s fantastic to see more people discovering Doncaster as a great place for a day out, and even better that more and more people are staying here for several days and making use of our many great hotels.
“We’re determined to get Doncaster’s name out there even further, and take great encouragement from how many local businesses are benefitting from tourism already. This new visitor guide, in combination with our excellent website visitdoncaster.com, will really showcase everything we have to offer in an attractive and attention-grabbing way.”
To see all the details of what Doncaster has to offer, or to help us spread the message, visit www.visitdoncaster.com.