Yorkshire’s award-winning Doncaster Sheffield Airport (DSA) has announced a major new partnership that has seen it acquire the naming rights to the Sheffield Arena, which is one of the UK’s biggest venues.
The six-figure investment by DSA will see the Arena re-named as the FlyDSA Arena from Wednesday 20th September 2017.
The initial three year deal comes just as DSA has been named as the UK’s best small airport by which? Consumer group, and will see the two organisations work in close partnership to promote not only the Airport and the venue, but also the wider Sheffield region.
Chairman of Peel Airports, Robert Hough, said “DSA is an airport the Sheffield City region and Yorkshire can be proud of; currently the fastest growing in the UK with more destinations and airlines than ever before and officially rated the best small airport in the UK.
“DSA and the Arena are key parts of Sheffield and the region’s leisure offering so by working together we hope to attract even more visitors to the region”
Kate Stow, Head of Marketing and Communications said “Doncaster Sheffield Airport is Sheffield’s Airport, this new and exciting partnership will bring DSA into the hearts and minds of Sheffielders and the huge audience the FlyDSA Arena attracts from across Yorkshire.”
The FlyDSA Arena will be taken to new heights with a major overhaul of all venue branding and the agreement will also include a re-brand of the over 1.5 million tickets sold across the ticketing network, all leaflets, posters, venue signage and advertising to FlyDSA Arena.
Alex Pettifer MBE Deputy Chairman, Sheffield City Trust said
“We are absolutely delighted to be working with DSA on this new chapter of the Arena’s history. Both DSA and the Arena are integral to the region’s economy; the significant contribution from both organisations supports the continued growth of visitors to South Yorkshire from across the county and further afield. This is a brilliant example of positive collaboration between two local businesses and we look forward to welcoming visitors to FlyDSA Arena very soon.”
The arena website will be re-named to www.flydsaarena.co.uk