Kortava’s Ajika is among the Great Taste winners of 2018 | Business Doncaster
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7
Aug

Kortava’s Ajika is among the Great Taste winners of 2018

Great Taste, the world’s most coveted food awards, which celebrates the very best in food and drink, has announced the Great Taste stars of 2018. Out of over 12,600 products to be judged, Kortava’s Ajika from Doncaster in South Yorkshire was awarded a 1-star Great Taste award, which means judges dubbed it a food that delivers fantastic flavour for its Hot Ajika Chilli and Herb Paste. Here’s the judge’ official verdict on the paste

"This paste is a combination of exciting, fruity, zingy flavours that really sing in the mouth. Despite its fierce chilli heat all the other flavours are allowed to harmonise - and the actual 'burning' heat does not linger but simply leaves a glow. We could see many uses for this, as suggested in the product description".

Owners Gunda and Astamur Kortava couldn’t be more delighted and proud that their first and original product, which took several attempts to get just right, has had such high praise and recognition from industry experts.

Judged by over 500 of the most demanding palates, belonging to food critics, chefs, cooks, restaurateurs and producers, as well as a whole host of food writers and journalists, Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers. As well as a badge of honour, the unmistakeable black and gold Great Taste label is a signpost to a wonderful tasting product, which has been discovered through hours and hours of blind-tasting by hundreds of judges. 

Gunda Hewitt-Kortava, explains: “We entered the Great Taste Awards (The Oscars of the food industry) for the first time this year because although we are sure in the delicious taste of our product, it means so much more to have it judged by expert pallets and have them agree that Ajika is deserving of the Great Taste accolade. These awards are recognised world-wide, so the potential for growth by simply having that logo on our products is second to none, that’s why we’re very excited to see what doors may open for our business now. We plan to maximise on our Great Tate win by presenting our award winning hot paste at local food events around South Yorkshire as an official Great Taste winner. The next one for us will be Saturday 18th at the Auckley Show in Doncaster followed by the Bawtry food festival 26th August.

Recognised as a stamp of excellence among consumers and retailers alike, Great Taste values taste above all else, with no regard for branding and packaging. Whether it is vinegar, granola, bacon or cheese being judged, all products are removed from their wrapper, jar, box or bottle before being tasted. The judges then savour, confer and re-taste to decide which products are worthy of a 1-, 2- or 3-star award.

There were 12,634 entries into Great Taste this year and of those products, 192 have been awarded a 3-star, 1,207 received a 2-star and 3,254 were awarded a 1-star accolade. The panel of judges this year included; MasterChef 2018 champion, Kenny Tutt, chef and food writer, Elly Curshen, eco chef and food writer, Tom Hunt, author and chef, Zoe Adjonyoh, baker Tom Herbert, author and blogger, Izy Hossack, and baker and recipe writer, Martha Collison, as well as food buyers from Harrods, Selfridges and Sourced Market. These esteemed palates have together tasted and re-judged the 3-star winners to finally agree on the Golden Fork Trophy winners and the Great Taste 2018 Supreme Champion. 

Great Taste 2018 will reach its exciting finale on Sunday 2 September, when the world of fine food gathers at the InterContinental Park Lane Hotel, London to find out the Great Taste Golden Fork trophy winners for each region, with the final applause reserved for the Great Taste Supreme Champion 2018. 

For further information about Ajika and the products that they offer, please visit: https://ajika.co.uk/