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Ben Sherman at Lakeside, Doncaster

Menswear brand makes a move to Doncaster

Menswear brand Ben Sherman is to open its first Doncaster store this month, at retail outlet centre Lakeside Village.

The renowned fashion name has taken a 1,895 sq ft unit at the centre and will open its doors to the public this weekend, on Saturday 18 March, retailing garments for up to 60 per cent less than the RRP.

Ben Sherman’s arrival in Doncaster forms part of its nationwide expansion, with stores also opening in seven locations including Castleford, Braintree, Liverpool and Birmingham before the end of April.

John Magee, centre manager at Lakeside Village, said: “We’re thrilled to be welcoming Ben Sherman to Lakeside Village.

“The name is synonymous with style and its arrival here marks our commitment as a centre to attracting bigger brands to the area.”

The store will join Lakeside Village’s current line-up of menswear retailers, including Moss Bros, Jeff Banks, Suit Direct, M&S Outlet, Next Outlet and Dickies.

Claire Heggarty, the new store manager at Lakeside Village’s Ben Sherman store, said: “We can’t wait to open our doors to customers next week.

“With fantastic discounts offered across our entire Ben Sherman range, shoppers can look forward to getting a real bargain, without compromising on style.”

The centre’s arrival takes Lakeside Village’s occupancy rate to 98 percent and follows its best year in almost a decade, with sales rising by more than five per cent and over 1.7million transactions carried out at the centre in 2016.

Daniel Fell, chief executive of Doncaster Chamber of Commerce will officially mark the store’s opening with a ribbon cutting ceremony on Tuesday 21 March.

John Magee added: “We’re seeing more and more well-known high street names and big brands joining the list of retailers and products on offer here at Lakeside Village and, as our figures show, our loyal shoppers are loving it.”

For more information about Lakeside Village, visit