With an estimated new social media user every 15 seconds, there has never been a better time to turn your business’ social media strategy up a notch in 2018.
Analysis of Office for National Statistics (ONS) data on social media usage among British enterprises by company formation specialists Turnerlittle.com found that only 60% of businesses are using social media.
Those who use a professional blog provide an even bleaker number at a mere 42%. Indeed, there has been a very small increase in businesses entering the blogosphere since 2016 –12.9%.
Although small businesses would benefit the most from blogging, Turnerlittle.com revealed that only 38.9% were doing so, compared to 80.4% of companies with over a thousand employees.
Unsurprisingly, the IT sector blogged the most, with 67.6% of companies stating they have a blog.
Transport and Storage sectors blogged the least according to the study at only 21.7%.
The retail sector, although better at blogging overall, has seen the smallest increase in this activity since 2013 at +1.6%.
Research has revealed that 1 in 5 small businesses will not be investing in social media in 2018. Yet according to the ONS report, most businesses, across various sectors, cited that they mainly use social media to “develop the business’ image or market products”.
The second most common reason was to “obtain or respond to customers’ opinions, reviews and questions”.
A social presence is equally important when seeking prospective clients. 39% of social media users believe that finding out about products and services is an important reason for using a social network.
Indeed, when questioned, 13% of social media users said they had clicked an ad within the last 30 days.