HR Media are celebrating a hat-trick of submissions they worked on for their client Frenchgate Shopping Centre as they have successfully made the shortlist for the prestigious Purple Apple Marketing Awards.
The Centre has been recognised for their 50th Birthday and Christmas campaign’s as well as the Rich Seam exhibition by the Revo Purple Apple Marketing Awards.
The 50th birthday campaign has been shortlisted in the event category and the Christmas campaign has been recognised in the tactical marketing category.
The popular Rich Seam exhibition, which saw Frenchgate working with DMBC to raise awareness of the crowd funding appeal to build a statue dedicated to mining within the borough has received the nod in the cause related marketing category.
Senior Account Manager, Allie Dransfield said: “It is always great to showcase the success of our clients’ innovative campaigns through our day-to-day media relations and PR work. This is the third year in a row that Frenchgate have been shortlisted for these awards, and I am thrilled that they are receiving the recognition they so richly deserve.”
The Revo Purple Apple Marketing Awards are the only awards which recognise and reward effective shopping and town centre marketing within the UK retail property sector. The awards also reflect how marketers have to constantly adjust to changing times, from ensuring their budget goes further and works harder, driving retailer sales and harnessing new initiatives including digital marketing.