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David Plant with the awards

Yorkshire creative agency strikes gold at national design awards

An acclaimed Yorkshire-based creative design agency has been recognised with eight continental awards for its ‘stunning and innovative’ re branding work for British Steel and South Yorkshire indoor play centre, Play Valley.

The Doncaster-based company Moirae, one of only three agencies outside of London to be shortlisted for the awards, received gold in three categories and silver in three before it, together with Ruddocks and British Steel, swept away the competition to receive the special Grand Prix Award for Overall Excellence in Rebranding at the eighth annual Transform Awards Europe.

Six of the awards, including the Grand Prix, came for the work undertaken for British Steel, which included the Website and Intranet that Moirae launched alongside Lincoln design agency Ruddocks, who created the brand identity and guidelines.

They were also highly commended for the rebranding of Play Valley which involved developing signage that judges said made finding the play centre “child’s play”.

David Plant, managing director at Moirae, said: “We’re thrilled that the hard work of our team, who worked hand-in-hand with British Steel, has been acknowledged. To be up for seven awards is a fantastic achievement but to win eight is something we could only dream of.”

Matt Spiby, Moirae Studio Manager said: “We worked closely with Ruddocks, who created British Steel’s brand identity, so we’re glad to see our collaborative work recognised on this international stage too.”

Judges for the special Grand Prix award said the new British Steel brand was “not only representative of the company’s culture, but as strong as the steel produced in Lincolnshire.”

They continued: “The new visual identity has been a hit, both online and offline, breathing new life into the historic name of British Steel and readying it for the rigours of modern business.”

Moirae were also victorious in the categories recognising Best Visual Identity in the Industrial Sector, Best Implementation of a Brand Development Project, and Best Internal Communications during a Brand Development Project.

The creative design experts triumphed over the likes of The AA, Pizza Express and Camden Council to take three more silver awards in front of a room brimming with industry experts.

Andrew Thomas, publishing editor of awards organisers Transform magazine, said: “Each brand that has been involved in this year’s awards, global or local, has demonstrated outstanding creative ability and strategic thought while working closely and collaborating with their agencies.

“Over the last eight years winning companies have consistently outperformed their peers and sectors, putting brand at the heart of their business – and that’s a proven winning formula.”

The team at Moirae offer services in web design and social media marketing alongside their now award-winning skills in branding.

For further information about Moirae and the work they do visit www.moirae.co.uk